Pangea and Tasmanian not-for-profit health insurer, St.LukesHealth, want to challenge the way Tasmanians think, as part of the organisation’s ambitious vision to make Tasmania the healthiest island on the planet.
Garth worked along side The Sweetshop film crew to create a number of stills images to highlight the story of Bella’s Map. A young girl growing up in Tassie with her family, learning the power of resilience, nutrition and movement. The connective tissue throughout the story depicts Bella working studiously on a drawing, revealed at the end to be a map of Australia with Tasmania on top. The upside-down map of Australia with Tasmania on top has become a symbol for the campaign and how Tasmania should view itself in the context of the rest of the country.